Cita APA

Kotler, P., & Andreasen, A. R. (1996). Strategic marketing for nonprofit organizations Prentice Hall.

Citación estilo Chicago

Kotler, Philip., and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations. 5th ed. Upper Saddle River, N.J.: Prentice Hall, 1996.

Cita MLA

Kotler, Philip., and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations. 5th ed. Upper Saddle River, N.J.: Prentice Hall, 1996.