Cita APA

Zaltman, G., & Wallendorf, M. (1979). Consumer behavior: Basic findings and management implications. John Wiley & Sons.

Citación estilo Chicago

Zaltman, Gerald., and Melanie Wallendorf. Consumer Behavior: Basic Findings and Management Implications. New York: John Wiley & Sons, 1979.

Cita MLA

Zaltman, Gerald., and Melanie Wallendorf. Consumer Behavior: Basic Findings and Management Implications. New York: John Wiley & Sons, 1979.