Cita APA

Davis, H. L., Silk, A. J., & Cook, V. J. (1978). Behavioral and management science in marketing. John Wiley and Sons.

Citación estilo Chicago

Davis, Harry L., Alvin J. Silk, and Victor J. Cook. Behavioral and Management Science in Marketing. New York: John Wiley and Sons, 1978.

Cita MLA

Davis, Harry L., Alvin J. Silk, and Victor J. Cook. Behavioral and Management Science in Marketing. New York: John Wiley and Sons, 1978.