Dalrymple, D. J., & Parsons, L. J. (1980). Marketing management: Text and cases John Wiley & Sons.
Citación estilo ChicagoDalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Text and Cases. 2nd ed. New York: John Wiley & Sons, 1980.
Cita MLADalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Text and Cases. 2nd ed. New York: John Wiley & Sons, 1980.
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