Data mining and market intelligence for optimal marketing returns /
Guardado en:
| Autor Principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Oxford, UK :
Butterworth-Heinemann/Elsevier,
2008.
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| Edición: | 1st ed. |
| Materias: | |
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| 005 | 20150915123844.0 | ||
| 245 | 1 | 0 | |a Data mining and market intelligence for optimal marketing returns / |c Susan Chiu, Domingo Tavella. |
| 250 | |a 1st ed. | ||
| 260 | |a Oxford, UK : |b Butterworth-Heinemann/Elsevier, |c 2008. | ||
| 300 | |a xii, 280 p. ; |c 24 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 020 | |a 9780750682343 | ||
| 100 | 1 | |a Chiu, Susan. | |
| 700 | 1 | |a Tavella, Domingo, |d 1948- | |
| 082 | 0 | 4 | |a 658.8'3 |2 22 |
| 082 | 0 | 4 | |a 658.4035 |2 21 |
| 653 | |a Minería de datos | ||
| 650 | 7 | |a Investigación de mercados. |2 unbist | |
| 010 | |a 2009659393 | ||
| 037 | |a 130909 |b MIL | ||
| 040 | |a UK-RwCLS |c UK-RwCLS |d DLC | ||
| 050 | 0 | 0 | |a HF5415.2 |
| 859 | |a AR-BaBDC |b BIB. ADMINISTRACION - Libros |h 658.4035 |i C449 |p b06208 | ||