Consumer behavior : application of theory /
Guardado en:
| Autor Principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
New York :
McGraw-Hill,
c1977.
|
| Series: | McGraw-Hill series in marketing.
|
| Materias: | |
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| LEADER | 00692nam a2200193a 4500 | ||
|---|---|---|---|
| 001 | EAD.ead002801 | ||
| 008 | 080718s1977####xxu######b####000#0#eng#d | ||
| 005 | 20110527142312.0 | ||
| 245 | 1 | 0 | |a Consumer behavior : |b application of theory / |c John A. Howard. |
| 260 | |a New York : |b McGraw-Hill, |c c1977. | ||
| 300 | |a ix, 325 p. ; |c 24 cm. | ||
| 490 | 1 | |a McGraw-Hill series in marketing | |
| 504 | |a Incluye referencias bibliográficas (p. 307-317) e índice. | ||
| 020 | |a 007030520X | ||
| 100 | 1 | |a Howard, John A. | |
| 830 | 0 | |a McGraw-Hill series in marketing. | |
| 082 | 0 | 4 | |a 658.8342 |2 21 |
| 650 | 7 | |a Comportamiento del consumidor. |2 isoc | |
| 859 | |a AR-BaBDC |b BIB. ADMINISTRACION - Libros |h 658.8342 |i H834 |p b01112 | ||