Marketing research : measurement and method /
Guardado en:
| Autor Principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
New York :
Macmillan Publishing Company,
c1980.
|
| Edición: | 2nd ed. |
| Materias: | |
| Etiquetas: |
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| LEADER | 00730nam a22002175 4500 | ||
|---|---|---|---|
| 001 | EAD.ead002851 | ||
| 008 | 080718s1980####xxu######b####001#0#eng#d | ||
| 005 | 20110607144100.0 | ||
| 245 | 1 | 0 | |a Marketing research : |b measurement and method / |c Donald S. Tull, Del I. Hawkins. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b Macmillan Publishing Company, |c c1980. | ||
| 300 | |a xvii, 796 p. ; |c 24 cm. | ||
| 500 | |a "A text with cases". | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 020 | |a 0029796407 | ||
| 100 | 1 | |a Tull, Donald S. | |
| 700 | 1 | |a Hawkins, Del I. | |
| 082 | 0 | 4 | |a 658.83 |2 21 |
| 650 | 7 | |a Marketing. |2 isoc | |
| 650 | 7 | |a Estudios de casos. |2 unbist | |
| 859 | |a AR-BaBDC |b BIB. ADMINISTRACION - Libros |h 658.83 |i T822 |p b01219 | ||