Tap : unlocking the mobile economy /
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Cambridge, MA :
MIT Press,
[2017]
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| 001 | EAD.ead004270 | ||
| 008 | 170210s2017####mau######b####001#0#eng## | ||
| 005 | 20190606161038.0 | ||
| 245 | 1 | 0 | |a Tap : |b unlocking the mobile economy / |c Anindya Ghose. |
| 264 | 1 | |a Cambridge, MA : |b MIT Press, |c [2017] | |
| 300 | |a ix, 230 páginas ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- Time: it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving wanamaker's riddle -- Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index. | |
| 020 | |a 9780262036276 (hardcover : alk. paper) | ||
| 020 | |a 9780262536059 (paperback) | ||
| 100 | 1 | |a Ghose, Anindya, |e author. | |
| 082 | 0 | 0 | |a 381/.142 |2 23 |
| 082 | 0 | 4 | |a 658.8721 |2 21 |
| 650 | 7 | |a Comercio electrónico. |2 unbist | |
| 650 | 7 | |a Teléfonos celulares. |2 unbist | |
| 650 | 7 | |a Comportamiento del consumidor. |2 unbist | |
| 650 | 7 | |a Internet. |2 unbist | |
| 010 | |a 2016043788 | ||
| 040 | |a DLC |b eng |c DLC |e rda |d DLC | ||
| 050 | 0 | 0 | |a HF5548.34 |b .G46 2017 |
| 859 | |a AR-BaBDC |b BIB. ADMINISTRACION - Libros |h 658.8721 |i G346 |p b06875 | ||