Handbook of consumer motivations : the psychology of the world of objects /
Guardado en:
| Autor Principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
New York :
McGraw-Hill,
c1964.
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| Materias: | |
| Etiquetas: |
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| LEADER | 00629nam a22001575 4500 | ||
|---|---|---|---|
| 001 | EAD.ead003393 | ||
| 008 | 080718s1964####xxua#####bf###001#0#eng#d | ||
| 005 | 20130412125830.0 | ||
| 245 | 1 | 0 | |a Handbook of consumer motivations : |b the psychology of the world of objects / |c Ernest Dichter ; drawings by robert Glaisek. |
| 260 | |a New York : |b McGraw-Hill, |c c1964. | ||
| 300 | |a xvi, 486 p. : |b il. ; |c 21 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 100 | 1 | |a Dichter, Ernest, |d 1907- |9 123116 | |
| 082 | 0 | 4 | |a 658.314 |2 21 |
| 650 | 7 | |a Motivación. |2 unbist |9 033481 | |
| 859 | |a AR-BaBDC |b BIB. ADMINISTRACION - Libros |h 658.314 |i D561 |p b01093 | ||