Good charts : the HBR guide to making smarter, more persuasive data visualizations /
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| Autor Principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Boston, Massachusetts :
Harvard Business Review Press,
2016.
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| Materias: | |
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| LEADER | 02009cam a22003258i 4500 | ||
|---|---|---|---|
| 001 | EAD.ead004272 | ||
| 008 | 160114s2016####mau###########001#0#eng## | ||
| 005 | 20191108124135.0 | ||
| 245 | 1 | 0 | |a Good charts : |b the HBR guide to making smarter, more persuasive data visualizations / |c Scott Berinato. |
| 263 | |a 1111 | ||
| 264 | 1 | |a Boston, Massachusetts : |b Harvard Business Review Press, |c 2016. | |
| 300 | |a 255 páginas : |b ilustraciones a color ; |c 19 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 500 | |a Incluye glosario, notas e índice. | ||
| 505 | 0 | |a Introduction, A new language and a necesary craft -- Part one Understand, Chapter 1 A brief history of dataviz: the art and thes cience that built a new language ; Chapter 2 When a chart hits our eyes: some science of how we see -- Par two Create, Chapter 3 Two questions, four types: a simple typology for chart making ; Chapter 4 Better charts in a couple of hours: a simple framwork -- Part three Refine, Chapter 5 Refine ti impress: getting to the "feeling behind our eyes" ; Chapter 6 Refine to persuade: three steps to more persuasive charts ; Chapter 7 persuasion or manipulation?: the blurred edge of truth -- Part four Pesent and practice, Chapter 8 Present to persuade: getting a good chart to their eyes and into their minds ; Chapter 9 Visual crit: how to practice lokking at (and making) good charts -- Conclusión, Keep going | |
| 020 | |a 9781633690707 (paperback) | ||
| 100 | 1 | |a Berinato, Scott, |e author. |9 145484 | |
| 082 | 0 | 0 | |a 658.4/52 |2 23 |
| 082 | 0 | 4 | |a 658.45 |2 21 |
| 084 | |a BUS007010 |a BUS007000 |a BUS063000 |2 bisacsh | ||
| 653 | |a Visualización de datos. |9 145488 | ||
| 650 | 7 | |a Comunicación visual. |2 unbist |9 145489 | |
| 653 | |a Big data. |9 136177 | ||
| 650 | 7 | |a Comunicación en la empresa. |2 isoc |9 046395 | |
| 010 | |a 2015046676 | ||
| 040 | |a DLC |b eng |c DLC |e rda | ||
| 050 | 0 | 0 | |a HF5718.22 |b .B475 2016 |
| 859 | |a AR-BaBDC |b BIB. ADMINISTRACION - Libros |h 658.45 |i B454 |p b06878 | ||