Consumer behavior : basic findings and management implications /
Guardado en:
| Autor Principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
New York :
John Wiley & Sons,
c1979.
|
| Series: | Wiley series in marketing.
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| Materias: | |
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| LEADER | 00739nam a2200205a 4500 | ||
|---|---|---|---|
| 001 | EAD.ead002720 | ||
| 008 | 080718s1979####nyua##########001#0#eng#d | ||
| 005 | 20110323141727.0 | ||
| 245 | 1 | 0 | |a Consumer behavior : |b basic findings and management implications / |c Gerald Zaltman, Melanie Wallendorf. |
| 260 | |a New York : |b John Wiley & Sons, |c c1979. | ||
| 300 | |a xii, 567 p. : |b il. ; |c 24 cm. | ||
| 490 | 1 | |a Wiley series in marketing | |
| 500 | |a Incluye glosario e índice. | ||
| 020 | |a 0471981265 | ||
| 100 | 1 | |a Zaltman, Gerald. | |
| 700 | 1 | |a Wallendorf, Melanie. | |
| 830 | 0 | |a Wiley series in marketing. | |
| 082 | 0 | 4 | |a 658.8342 |2 21 |
| 650 | 7 | |a Comportamiento del consumidor. |2 isoc | |
| 859 | |a AR-BaBDC |b BIB. ADMINISTRACION - Libros |h 658.8342 |i Z14 |p b01193 | ||