Marketing management : text and cases /
Guardado en:
| Autor Principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
New York :
John Wiley & Sons,
c1980.
|
| Edición: | 2nd ed. |
| Series: | Wiley series in marketing.
|
| Materias: | |
| Etiquetas: |
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| LEADER | 00790nam a2200229a 4500 | ||
|---|---|---|---|
| 001 | EAD.ead002790 | ||
| 008 | 080718s1980####xxua#####b####001#0#eng#d | ||
| 005 | 20110523163057.0 | ||
| 245 | 1 | 0 | |a Marketing management : |b text and cases / |c Douglas J. Dalrymple, Leonard J. Parsons. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b John Wiley & Sons, |c c1980. | ||
| 300 | |a xii, 721 p. : |b il. ; |c 24 cm. | ||
| 490 | 1 | |a Wiley series in marketing | |
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 020 | |a 0471036064 | ||
| 100 | 1 | |a Dalrymple, Douglas J. | |
| 700 | 1 | |a Parsons, Leonard J. | |
| 830 | 0 | |a Wiley series in marketing. | |
| 082 | 0 | 4 | |a 658.83 |2 21 |
| 650 | 7 | |a Marketing. |2 isoc | |
| 650 | 7 | |a Estudios de casos. |2 unbist | |
| 859 | |a AR-BaBDC |b BIB. ADMINISTRACION - Libros |h 658.83 |i D169a2 |p b01030 | ||