Use of information technology in accounting services: perception of a accountants in Cariri Occidental Paraibano
The aim of this study was to identify the perception of the accountants in Cariri Ocidental Paraibano on the use of information technology in accounting services. In terms of methodology, it was characterized as a multiple case study using a questionnaire for data collection. The results showed that...
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| Autores Principales: | , , , , |
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| Formato: | Online |
| Idioma: | spa |
| Publicado: |
Departamento de Ciencias de la Administración, Universidad Nacional del Sur -EDIUNS
2024
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| Acceso en línea: | https://revistas.uns.edu.ar/eca/article/view/4472 |
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| Sumario: | The aim of this study was to identify the perception of the accountants in Cariri Ocidental Paraibano on the use of information technology in accounting services. In terms of methodology, it was characterized as a multiple case study using a questionnaire for data collection. The results showed that the use of information technology and its automation tools have brought changes, which have led to an improvement in the quality of services provided. There was a consensus among the professionals on how information technology has helped both the firm and their own professional growth, with automated routines, agility in generating and sharing information, and greater interaction between the firm and the client being the most cited benefits. It was also possible to observe an improvement in the means of advertising the services provided, making it possible to reach a wider audience, with digital marketing being a strategically. |
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